In our world, technology and social networks have earned a central place in people’s daily life, producing modifications in their actions and in their social bonds. Nevertheless, the moral of our time continues to be ruled by the juridical system, the value of money, the social classes, etc. What would happen if the available technology and the social rules produced a new order of acceptance and social ascension ? What would happen if the fascination on the social networks was seized by the power of the market to raise it to the maximum degree and to use popularity as a tool of selection and belonging to an elite group ? We will analyze the episode “Nosedive”, through the vicissitudes of the main character, Lacie, to pose some questions as regards the use of technology and the impact in subjectivity, by placing the focus of interest in the responsibility of the subject.
[marron]Keywords :[/marron] responsibility | subjectivity | era | technology | science