[marron]Summary[/marron]

The Waldo Moment (Higgins, 2013) has as protagonist an animated bear named “Waldo”, who has a television segment in which it ridicules different public figures. The voice and gestures of Waldo are responsibility of a miserable comedian, James Salter. It’s clear that James’s life has nothing to do with his animated creation. With the evolution of history, we observe that some of the power and fame of Waldo, which seems unlimited, becomes intolerable for James.
From a discussion with a candidate about their own beliefs, it is produce a breakdown of their universe of meaning, universe that located him responding through the character. The response of James to this interpellation will be no more than a failed attempt to reverse the phenomenon in which he has become.

[marron]Keywords:[/marron] Black Mirror | Transmedia storytelling | Posmodernity | The political